Allergan Celebrity Charity Event Pledges $1 Million to Make-A-Wish

Celebrities like Mandy Moore, Brooke Shields and Marisa Tomei attended a Hollywood charity event last March to help launch the Latisse Wishes campaign, a campaign to support the Make-A-Wish foundation and generate interest in the new eyelash enhancement drug. The Make-A-Wish foundation is known for granting the wishes of suffering children.

Latisse, Allergan’s new eyelash enhancer and latest offering, is the first drug to be approved by the FDA for the treatment of hypotrichosis, a condition characterized by inadequate eyelashes. The Latisse Wishes campaign was launched by Allergan with a $500,000 initial contribution to Make-A-Wish.

Hollywood beauty expert and participant, Anastasia Soare, enthusiastically expressed her support, saying “I constantly work to help make women’s beauty wishes come true, and now we can help children’s wishes come true through the LATISSE™ Wishes campaign.”

It’s not a mere coincidence that Make-A-Wish was chosen as a beneficiary for Allergan’s campaign; the superstitious tradition of blowing on an eyelash to make a wish come true, provides a clever marketing strategy, backed by philanthropy.

The campaign is encouraging consumers to help double the donation amount by visiting and registering their support. From now until the end of the year, Allergan will donate 5 dollars for each new registration, up to one million dollars.

Latisse is now available in Chicago and Munster, Indiana; contact us for more information.